Our difference

Private label healthcare is hard. From undifferentiated products to uninspired branding and uncompetitive prices...

...building a private label business is challenging. Success requires that the whole team get behind great products that customers love. We have spent years developing the right ranges at the right price points to make this easier - so you can free yourself from the Private Label Doom Loop and build a great brand.

As we set out in the ‘Private Label Doom Loop’ shown here, one of the root causes of the difficulty is the low sales volumes often achieved when launching new private label (PL) products.

When combined with the high minimum order quantities required by suppliers this can make it impossible to launch the appealing product range of high-performance products required to compete against the A-brands.

All these factors come together on shelf, resulting in a 'lonely' single product that lacks the credibility of a full range, while suffering from a reduced spec and performance.

Breakout and thrive
with the Atrivita Distributed Supply Model

Years of hands-on familiarity with this problem led the Atrivita founders to develop a new approach that enables escape from this doom loop.

There are many elements to it but two ideas are central to how it works.

Distributed Supply Model

This model has several aspects. We bundle demand across our many customers to bring you unbeatable prices, and then boost this further by focusing all of our packing and packaging into just one or two suppliers. Thus our medical devices and vitamins will often be packed in the same facility - enabling even greater economies of scale.

All this comes together to give you the best-in-class pricing you need to deliver great products at great value.

Innovation Every Day

The Distributed Supply Model captures years of constant innovation in how we manufacture our healthcare products. With these practical differences we can break you out of the doom loop and help you deliver a bigger range of more differentiated products – while hitting your margin targets and delivering the required price point.

We want to work with you to clear the roadblocks between you and the compelling offer you need to make your business thrive.

By insisting on Pure & simple products that perform while always being gentle on you and the planet we add a further layer of challenge. However, this has paid off in terms of meeting ever - increasing environmental standards ahead of time, and focusing on skin-friendly products which avoid unnecessary colourants and additives.

Distributed Supply Model

Innovation Every Day

Powering your Private Label

Let’s start the conversation