About us

Atrivita is a fast-growing healthcare business based in Copenhagen and London.

We have become one of Europe’s leading providers of consumer health products by offering a new approach, building on more than 20 years of experience in the sector.

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our success
Our unique way of working has contributed to the success of both of Europe’s largest pharmacy chains, and we have in the past built 3 private label healthcare businesses which today drive combined product revenues of over €500m.
our belief
We believe that access to great healthcare is a right, not a privilege so we work to provide high quality, differentiated products that give customers a smarter, more affordable choice that perfectly fits their needs.

Our food supplements, medical devices, cosmetics and medicines can be found on pharmacy shelves in 23 countries.

We are focused on finding new pharmacy partners across the region who share our appetite for building great healthcare brands. We will help them build thriving private label businesses that return value to their communities and stakeholders.
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over 400 products
We serve pharmacy customers across Europe as well as drugstores, supermarkets and online players with >400 healthcare products across a number of premium brands – both our own and the private label brands of our customers.
design-to-order
Our service offer extends beyond the traditional supplier model. We regularly engage in design-to-order projects with our customers where we work together to create a unique product designed just for their needs.
We are based in London and Copenhagen and serve customers across Europe from our facilities in the UK, Denmark, France, Slovakia and Turkey
PRIVATE LABEL EXPERTS
We are sometimes asked to go further and use our expertise to build major private label businesses, offering broad support from inception to implementation. In these cases, we work with category, brand, marketing and in-store teams to bring together the many elements required for a fully effective private label offer.

We are based in London and Copenhagen and serve customers across Europe from our facilities in the UK, Denmark, France, Slovakia and Turkey

The biggest and most successful pharmacy chains choose us because we work differently.

We always optimise each element of the supply chain for every single product. Combining this with our Distributed Supply Model ensures we really do get the best prices in the market, and consolidating volumes across our many customers allows us to leverage this further.

Powering your Private Label

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Powering your Private Label healthcare brands with pure and simple products
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